Presented by Larry Lourcey, M.Photog., Cr. M.Artist, CPP
8:30AM – Noon
Senior photography is HUGE. While it can be a fun and profitable area to get into – it can also be competitive. In this program, we will take a look at what works and what doesn’t in the senior market.
Larry will walk you through how he creates some of his best-selling images and give you tips on how to set yourself apart from the competition. He will even touch on creating the perfect pricing structure for your business.
If you’ve been wanting to get into senior photography, this will be an excellent primer for getting you off to the proper start. If you are a seasoned veteran, there will be a few tips and tricks in there for you too! You will definitely leave this class anxious to get home and start building your senior business.
Larry’s program will cover:
- Creating images that seniors want
- Should you sell files?
- How to find a niche in a competitive market
- Building a price list that works for you AND your client
- Streamlining your sales process
Meet Larry Lourcey:
First and foremost, Larry Lourcey is a portrait artist. Since earning his Bachelor of Arts in 1992, continuing education has always been a priority. Countless art classes and photography workshops have helped to mold his style and technique. His work encompasses a broad range of styles- from fun, whimsical black and whites to elegant, traditional portraiture.
He is also a talented painter, with a rich style inspired by artists like Pina Daeni and John Singer Sargent. His work has been featured in everything from the “Painter Wow” books to the cover of Professional Photographer Magazine.
He has had several images included in the PPA Loan Collection, earning him the Imaging Excellence Award in 2013. He has also been a finalist in the Grand Imaging Awards.
In 2001, Larry earned his Certified Professional Photographer designation from the Professional Photographers of America, followed by his Master Photographer degree is 2007. In 2009 he became a PPA Approved Juror. He added Master Artist to his resume in 2016.